A slow beauty devotion. Each balm hand-poured with raw beeswax and unrefined shea butter — two ingredients, infinite softness.
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Our Philosophy
Made from two honest ingredients.
We believe lip care should be uncomplicated. 1970 The Ritual was born from a single conviction — that raw beeswax and cold-pressed shea butter, chosen carefully and combined with intention, are everything your lips will ever need.
No mineral oil. No synthetic fragrance. No fillers. Just two ancient ingredients and a scent worth savouring.
Raw BeeswaxUnrefined Shea ButterVitamin ECold-Pressed JojobaNo ParabensCruelty-Free
The Collection
Two rituals. One for every mood.
Both crafted from the same pure base — choose your scent, choose your feeling.
Cooling
Nordic
Wild Peppermint
An icy awakening for dry, parched lips. Wild peppermint extract delivers a clean cooling tingle on first contact, while our beeswax base locks in moisture for hours. Perfect for mornings and midday refreshes.
Nourishing
Noon
Warm Vanilla
Warm, indulgent, and deeply nourishing. Bourbon vanilla softens on contact while our shea-beeswax blend forms a protective veil that seals in moisture all day. A balm you'll reach for again and again.
Every balm is hand-poured in small batches. Not mass-produced. Never rushed.
1970 The Ritual · Handcrafted in India
Why 1970
The ritual difference.
What we will never compromise on.
🐝
Raw Beeswax
Sourced from small Indian apiaries. Unrefined, unbleached, and packed with natural enzymes.
🧴
Unrefined Shea
Cold-pressed shea butter retains every fatty acid and vitamin intact — exactly as nature intended.
✋
Hand-Poured
Every unit is poured by hand in small batches. Consistency of craft, not of machine.
🌿
No Nasties
Zero mineral oil, parabens, or synthetic fragrance. Pure ingredients only — we mean it.
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