Pure Lip Care · Est. 1970

1970

The Ritual.

A slow beauty devotion. Each balm hand-poured with raw beeswax and unrefined shea butter — two ingredients, infinite softness.

Discover

Our Philosophy

Made from two
honest ingredients.

We believe lip care should be uncomplicated. 1970 The Ritual was born from a single conviction — that raw beeswax and cold-pressed shea butter, chosen carefully and combined with intention, are everything your lips will ever need.

No mineral oil. No synthetic fragrance. No fillers. Just two ancient ingredients and a scent worth savouring.

Raw Beeswax Unrefined Shea Butter Vitamin E Cold-Pressed Jojoba No Parabens Cruelty-Free

The Collection

Two rituals.
One for every mood.

Both crafted from the same pure base — choose your scent, choose your feeling.

Cooling

Nordic

Wild Peppermint

An icy awakening for dry, parched lips. Wild peppermint extract delivers a clean cooling tingle on first contact, while our beeswax base locks in moisture for hours. Perfect for mornings and midday refreshes.

Nourishing

Noon

Warm Vanilla

Warm, indulgent, and deeply nourishing. Bourbon vanilla softens on contact while our shea-beeswax blend forms a protective veil that seals in moisture all day. A balm you'll reach for again and again.

Every balm is hand-poured in small batches. Not mass-produced. Never rushed.

1970 The Ritual · Handcrafted in India

Why 1970

The ritual difference.

What we will never compromise on.

🐝

Raw Beeswax

Sourced from small Indian apiaries. Unrefined, unbleached, and packed with natural enzymes.

🧴

Unrefined Shea

Cold-pressed shea butter retains every fatty acid and vitamin intact — exactly as nature intended.

Hand-Poured

Every unit is poured by hand in small batches. Consistency of craft, not of machine.

🌿

No Nasties

Zero mineral oil, parabens, or synthetic fragrance. Pure ingredients only — we mean it.

Place Your Order

Free delivery · Dispatched within 2–3 days

Your details have been pre-filled from your account.
Save your details for faster checkout next time. Create Account →
01 Your Details
02 Choose Your Ritual
03 How Many?
04 Complete Payment

Google Pay · PhonePe · Any UPI App

Place your order first to save your details, then tap the Pay button to complete securely via UPI.

— Select quantity above —

Your
ritual,
saved.

Create an account to save your delivery details and reorder in seconds. Pure simplicity.

Saved delivery address
Faster checkout every time
Order history at a glance
Exclusive early access

Welcome back.

Sign in to your 1970 account to continue.

No account? Create one free →

Start your ritual.

Create a free account for faster checkout and order history.

Already have an account? Sign in →

HTMLEOF